There stand three festivals in the focal point of this research: Festival of Pécs (Pécsi Ünnepi Játékok, 1928-33), Hungarian Film Festival (Magyar Jétékfilmszemle 1965 – 1982), National Theatre Festival, Pécs. Festivals as specific public formations have numerous advantageous characteristics: they mean demonstrative and attractive goals for the citizens in the drab weekday routine pervaded by the lack of effectiveness of urban policies, they are able to urge decision making, moreover – in case of success – our city can gain more renown/ they can build the city’s renown. In the last 10-15 years, in Hungary, studying how public sphere operates (how its organizations, actors and spaces work) has become a very important field in social scientific communication studies. In other words, publicity is one of the basic concepts in describing the phenomena of social communications.